About us

SARA DARRAT was incepted in 1992 with the prime focus of conveying an exotic blend of tradition and modernity to the Arabian Fashion Segment. Ever since, SARA DARRAT has evolved into a personification of the Arabian Woman as the designs and their felinity are interwoven in every piece to showcase the artistry of master craftsmen and compliment the wearer. Details that reside in contemporary as well as traditional designs compel one to try the unexplored as well as the tried and tested.

In our pledge to bring forth the best designs and craftmanship SARA DARRAT has treaded the times of test by weaving a fabric of over a million happy customers living by our motto always:

Vision & Mission

  • To be one of the most admired Fashion Brand and Retailer in the Fashion industry.
  • Our Brand Product is tailored to the ever-increasing demand of our expanding Customer base. With a team that prides on prompt response and efficiency and complete participation of our employees, suppliers and shareholders we endeavor to introduce the most innovated designs to the market.

Sara Business Portfolio

  • Sara Arabia Group’s business orbits around Women Arabic Fashion backed with brilliant in-house design and production and well-defined Retail and E-tail stores and excel in service and style.
Breath of fresh air to       traditional craftmanship

Our well-established operational chain encompasses:

  • Production and Quality Control at India
  • Designs, Marketing & Retail at Kuwait
  • Retail operations at respective territories – UAE, Oman & Saudi

Sara Retail Network

  • SARA operates through Retail and Online stores. Currently we assert our presence in 3 countries i.e. Kuwait, UAE & Oman. Our reach with 24 stores as of now are in the making to create fashion statement that will leave you in awe.
  • Kuwait: 13 Stores
  • UAE: 5 Stores
  • Oman: 6 Stores
And with the objective of propelling ahead in the Fashion brand and Retailer’s segment, we have well thought through strategies in place to take SARA to next level.
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